sass & bide is an Australian designer label, dedicated to the strong, the obscure & the beautiful. They lead the culture of fashion for bold and individualistic women. 
For almost two decades, sass & bide has been at the forefront of women’s designer fashion. Established in 1999 by best friends Sarah-Jane Clarke and Heidi Middleton, sass & bide was founded on a distinctive creative vision evolving from an underground phenomenon to a cult label of international fame.

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